The NORTH Project interprets traditional tunes and calls on the vocal skills of a particularly eclectic range of singers. Layers of harmony, vocal samples and human beatbox combine to evoke and celebrate the natural world.
| || |
In a bold move away from the traditional label model, the album is released in partnership with Naturskyddsföreningen, the Swedish Society for Nature Conservation with all profits from sales and streaming donated to this internationally active, not-for-profit organisation working to spread knowledge, chart threats and propose solutions to the world's environmental challenges.
he got us to create effects that you'd normally only be able to do in a studio
MajiKer explained his working methods: “each of the melodies was a folk tune from Norway, Sweden or Iceland, introduced to me by someone who had a personal or emotional connection to it. I tried to capture the sound of the lyrics whilst writing in English.
“All the new lyrics are about the natural world, with each song evoking a different element of nature. I was imagining what these natural features would sing if they could tell us of their past; a sort of folkloric history of the landscape itself.”
Given Majiker’s success as a beatboxer, it is perhaps not surprising that every sound on the album is derived from the human voice. “I sampled guest artists and created electronic instruments of their voices which sat alongside layers of sung harmony and human beatbox – for once not by me, only by the vocalists themselves!”
as I uncovered more and more beautiful folk tunes the process sprawled into unexpected territories
At the project's heart is a message about the beauty of nature and a plea to support its conservation. "So the final piece of the jigsaw puzzle was the decision to work with Naturskyddsföreningen" Majiker says. "They will receive all profits from sales and streaming of the album."