#BeAnOutsider campaign to restore nature, and nature words to children's lives
It is more than two years since NATURAL LIGHT launched its campaign to restore nature words to children’s vocabulary, following the shocking discovery that the Oxford Junior Dictionary had removed over a hundred of them, replacing them with “indoor” words like broadband and chatroom.
The story was picked up on the other side of the Atlantic, by pharmaceutical brand Claritin, whose allergy medicine is an increasingly important part of kids’ outdoor kit. The rest is in the video:
The story was picked up on the other side of the Atlantic, by pharmaceutical brand Claritin, whose allergy medicine is an increasingly important part of kids’ outdoor kit. The rest is in the video:
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